With all the current media hype surrounding male grooming, our In Defense of Men DSPs couldn’t wait to get their hands on the subject. Some are slightly manicured and others are spotted with bike grease, but they all call it like they see it.
First up, DSP Bert Jay:
When asked what I thought about the ‘metrosexual phenomenon’, several thoughts came to mind. The first was, this is another example of our culture trying to put a simple label on something that is not easily defined. A common impression of a metrosexual is a guy who spends an inordinate amount of time on his outward appearance to the point that his hygiene products and dry cleaning bills exceed his female counterpart’s. While these guys exist– and their population is growing– it’s not that simple.
Where did this all start? Could it be due to an ever-increasing fascination with Hollywood? Is it influenced by gay culture (finally) going mainstream? No; I think it goes back further. There have always been men who have fallen into this category. As far back as the 18th-century they were called ‘Dandies’. Heck, in the 1960s James Bond could have been considered a metrosexual– wouldn’t you say? But it goes back even further than that.
The first barber shop
Have you ever wondered who was the first human who ever cared about what they looked like? I’m pretty certain it went something like this…
The year was 10,345 B.C., a young cave dweller named Grok was washing his hands in a still lake when he paused, looked at his reflection, then gave his hair a little swoop to the side. He picked out the sticks and dirt, tucked it over his ears, and gave his face an extra good scrub. He liked what he saw when he was done.
Upon returning to his tribe with a newfound swagger, there was an immediate reaction. Two hot-looking cave women took notice. One of them grunted to the other “I don’t know what is going on with Grok, but he certainly won’t be sleeping under those furs alone tonight.” A movement was born.
There have always been men who fall under the category of being a metrosexual. The thing is, metrosexuality has a traditional bell curve. You have your guys on the far end who could care less, they see no issue with baggy pants, wool socks coupled with sandals, unkempt hair, and cold pizza. Many tend to excel at Software Engineering. On the other end you have men with a broad selection of tie bars, a salon budget, and can slice shallots to near transparency, yet they tend to lack traditional ‘manly’ skills, like plumbing and yard work. The rest fall somewhere in the middle. That’s the ground I tend to occupy.
Balanced in the middle
I’m guilty of keeping the relentless onslaught of body hair in check. I know the difference between pomade and hair wax and what looks best on me. I match my shoes and belt, have funky Italian socks and yes, I’ve asked her, “does this look good together?”. But I can also split a cord of wood, teach my kids to throw a football, and barbecue like a caveman only wished he could. It’s all about moderation.
Now, I need to go shine my Cole Haans, pluck a few rogue hairs, and moisturize. I certainly won’t have time during the huge NFL games tomorrow!
Please check back every day this week for a new view on this HOT TOPIC!
View all posts by: DSP Bert Jay.