Making a Dent in the Universe
Jobs pestered the author over a period of time to do the book, knowing Isaacson would write a thorough and honest account of the Apple creator’s incredible life. As a faithful Apple fan, I am astounded to learn of Jobs’ unusual management style- and enamored by his genius for technological innovation. Jobs’ insistence on accomplishing the impossible literally changed the world. He said more than once that he wanted to “make a dent in the universe”.
Thinking Outside the Box
Steve Jobs made the impossible possible because he was “thinking outside the box”. He lived outside the box long before that term was coined. The astonishing success of Apple came from the imperative Jobs instilled in his teams to “think differently”. Jobs always knew he was different than everyone else on the planet. He was smart, of course, but he also prided himself in the fact that he didn’t “fit in”. You’ll have to read the book to get the full description of how Jobs thought differently, but it’s reflected in his unique ideas, the way he treated people (not always with grace, to say the least) and in how he pushed his teams to go beyond their self-imposed limitations. Most importantly, Jobs identified with and embraced those who simply didn’t fit in with the status quo.
Here’s to the Crazy Ones
Upon Jobs’ return to Apple, after a decade-long absence, and to remind the world that “Apple still stands for something special,” Jobs saluted Square Pegs like us in this tone poem that was part of a revolutionary ad campaign:
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”
OK, he had round pegs in square holes, but you get the reference. I think we can all change the world, or at least make a dent in the universe… one Domestic Square Peg at a time.
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