Since 1972 you have brilliantly catered to the wardrobe needs of young children. You have given affordable options for parents and I applaud you for it. However, I regret to inform you that the purpose of my letter is not merely intended to praise you for your brilliant concept and the longevity of your success.
I am writing to suggest that you may be inadvertently discriminating against those who need you the most; adult non-shoppers, like me. We, who are domestically and fashionably challenged, would love nothing more than to be able to walk into a store and know that the giraffe tagged pants will match with the giraffe tagged sweater and shirt. Your website describes your brand as:
“Garanimals was founded on a simple but unique concept: to help parents affordably dress their young children in comfortable clothing that is easy to mix and match. Each Garanimals line may be mixed and matched as separates, and the color and style mix and match with any piece within that line.”
I want simple, unique and affordable. I especially want comfortable, easy to mix colors and styles that match any piece within the line.
You see I am what they call a “Domestic Square Peg“. I am someone who tries to be everything to everyone and often feels like I just can’t fit it all in. And for a person who has trouble fitting everyday life into their everyday going out shopping for outfits that I have to match, clothes shopping is just not something you’re likely to find me doing.
Also on your site you show this quote from the highly respected, Dr. Joyce Brothers:
“Garanimals…helps the pre-schooler to handle his/her own wardrobe. That sense of ‘I Can’ fosters the child’s growing sense of independence.”
I too would like to have clothes that make me feel like I can “handle my wardrobe” instead of feeling overwhelmed wading through the piles of un-fit outfits on my closet floor on any given day.
So I implore you to consider an adult line of Garanimals for us DSPs, who would appreciate being able to, like your current clientele, have a sense of ‘I Can’.
‘I can’ put together more than a black and white- or all black outfit. ‘I can’ walk into a store and not feel immediately overwhelmed by the racks and racks of clothes wishing I were anywhere else but shopping.
I admit that not all adults will like matching the cute little bear-tagged shirt with the cute little bear pants but perhaps you may want to consider more adult themed tags. For example, I know one of my fellow DSPs, “party girl” Dixie who would likely buy a martini-tagged blouse and a martini-tagged skirt. And DSP and “eternal optimist” Kris who would definitely buy a sweater with a happy face tag and a tagged-matching pair of leggings. And if you are looking to attract the baby boomers, consider a tag piece that DSP Connie would like; a tie-dyed peace sign.
On behalf of all of us non-fashionably inclined DSPs please keep us in mind if you ever think about expanding your line to adults. I would be your #1 customer.
View all posts by: DSP Lovey.